HELEN X WILLIAM SG CAMPAIGN
The Helen Getachew & William Ramirez Student Government campaign aims to elevate the voices of diverse and unique individuals at the University of Texas at Austin one post at a time.
BRANDING, SOCIAL MEDIA
Background
During each spring semester, many different positions open up for campus leadership opportunities. Positions become available in the Graduate Student Assembly, Student Government, Texas Student Media, University Co-op, and the University Unions. These opportunities are fulfilled by students who file to become candidates and participate in the Campus-Wide Elections. The campus-wide elections are an important opportunity for all students to make connections across campus, serve our fellow longhorns, and engage in productive dialog about the university we call home.
Goals + Branding
At this juncture, campaign managers convened to strategize on the campaign's branding. Focusing on reaching undergraduate students, our approach emphasized engaging content that resonated with current trends, while ensuring alignment with the campaign's core values.
Instagram Posts
