Bevonomics is a rewards based learning platform for prospective and current students at the University of Texas aimed to help users curve financial literacy.
UX/UI
Background
Many people who require assistance may not be aware of the availability of these services or may struggle to navigate the complex system to access them. Despite the prevalence of cell phones and access to technology in public facilities, there remains a gap in knowledge and accessibility for these individuals.
The Problem
The primary problem at hand is the lack of awareness and accessibility to public services among those who need them. This includes:
Lack of awareness: Many individuals do not know where to find the public services they need or how to access them. This may be due to limited information, difficulty navigating bureaucratic processes, or a lack of understanding of available resources.
Information overload: Even if individuals are aware of some services, they may struggle to understand the full range of options available to them. The multitude of service providers and the associated information required to obtain assistance can be overwhelming and confusing.
Difficulty in decision-making: Without adequate information and support, individuals may find it challenging to make informed decisions about which services best meet their needs. This can lead to delays in seeking assistance or ineffective use of available resources
Problem Definition
In my team of three, we started by brainstorming different fields or groups of people who are likely to be overwhelmed with information, resources, and unfamiliarity
We found that the most rich idea to dive into was with college students and the array of available financial disparity between backgrounds, coupled with the preexisting resources found in person and online
User Research
Journey Map
This as is journey gives us insight into the perception of finances for a first-get freshman handling his own money since moving to university
Information Architecture
Intrigued with creating a platform accessible through the web, we moved forward with information architecture highlighting key elements of our website
Workflow
From there, we elaborated on highlighting the flow of community based assistance of resource through a user workflow
Feedback
Based on feedback, we identified a common issue of underwhelming results from simple search engine approaches. While our service had a solid foundation, it lacked sufficient interaction and potential for user retention, primarily due to insufficient detail in the deliverables presented, with a focus on rapid and gratifying outcomes.
Secondary Research
After reassessing our progress and momentum with developing our community based focused website and the lacking interest in users, we decided to go back into researching our goals and how that relates to our customers.
With our user base in consideration, appealing to users in the range of 16-24 years old, we found the need to offer more engaging content combatting the pain points of our user
Refining User Goals
Targeting younger and prospective UT students
Enjoy learning about financial topics/modules
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learning how to save
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credit card vs. debit card
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types of loans - understanding your financial aid packet
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scholarships
On demand resource
Incentivized learning
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gain money rewards for the university CO-OP
Pain Points
Doesn’t know where to begin with figuring out how to manage finances
Limited amount of time to find reliable information and/or resources due to busy schedule
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school
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work
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friends
Is not inclined to scope through various articles or formats of information without direction
Wireframe Outline
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Sign in
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Home - Current progress
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Profile
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Module
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What lessons there are
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Progress
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Bookmark - Saved courses
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Rewards & QR to scan on campus
Insights
At this point, we diced to pivot in our platform after further defining our users and establishing our desired pursuits in a rewarding system to gain financial literacy. We were confident in pushing this connection between personal financial and the incentives that directly gives back to the student for wanting to learn.
Low Fidelity Prototype
Color Identity
Established & Playful
Using existing branding for the university, we moved forward with iconic colors to establish strong user familiarity
User Testing
The interview aims to test specific features of the app, namely lessons, rewards, and the friends/leadership board. Given the well-established nature of lesson features in apps like Duolingo, the primary focus shifts to evaluating the reward system. Participants will be guided to click on a current lesson, answer an easy question to earn points or money, and then navigate to the reward section where they can redeem their earnings via a QR code scan. Feedback will be sought regarding the user experience, emphasizing the seamlessness or potential challenges encountered with the reward system.
Final Proposed Prototype
Home
Profile
Lesson
Modules
Rewards
