This new coffee shop wants to stand out amongst competing cafes by appealing to younger audiences. Located by a high school and middle school, they want to be the go-to destination for students, teachers and faculty to stop by at. They would also like to create an energetic space for people who work from home to escape to.

Objective

Create a brandinding guide for this new coffee shop in Magnolia, Texas. Surrounded by big coffee chains, El Cafecito wants to stand out as a unique options for customers to fall in love with.