BRANDING

Background

The podcast, led by student workers from the LWMC, will inform, entertain, and engage students,

professionals, and people interested in learning more about the wealth management industry. Our plan is to release two episodes a month, 15-20 minutes long, focused on engaging students and the broader audience by focusing on industry trends and having conversations with industry professionals.

Objective

Design a logo that appeals to contemporary podcast listeners across a wide age range while being mindful of The University of Texas of Austin identity.